China Game Business Conference

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China International Digital Entertainment Summit
SNS & Social Game Forum
Investment & Financing Forum
Mobile Internet Entertainment Forum
Webgame Forum
Overseas Development & Cooperation Forum
Media Marketing Forum
Industrial Chain Cooperation Forum
Game Ethics and Culture Forum

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Organization

Organizers

•General Administration of Press and Publication of P. R. China

•Ministry of Industrial and Information Technology of the P. R. China

•General Administration of Sport of P.R. China

•National Copyright Bureau of China

•Ministry of Science and Technology of P. R. China

•Shanghai Municipal Government

Show Managements

•Howell International Trade Fair Ltd.

Official Parnters

OverSeas

Sponsors

Special Sponsor of Summit Forum

Honorary Sponsor of Summit Forum

Onsite Sponsor of Summit Forum

Onsite Sponsor of Sub Forums

Primary Sponsor of Mobile Entertainment Forum

Platinum Sponsor of Mobile Entertainment Forum

Gold Sponsor of Mobile Entertainment Forum

Primary Sponsor of SNS & Social Game Forum

Platinum Sponsor of SNS & Social Game Forum

Gold Sponsor of SNS & Social Game Forum

Platinum Sponsor of Game Ethics and Culture Forum

Special Partner of Media Marketing Forum

Platinum Sponsor of Media Marketing Forum

Gold Sponsor of Meida Marketing Forum

Special Partner of Webgame Forum

Primary Sponsor of Webgame Forum

Platinum Sponsor of Webgame Forum

Gold Sponsor of Webgame Forum

Primary Sponsor of Industrial Chain Forum

Platinum Sponsor of Industrial Chain Forum

Gold Sponsor of Industrial Chain Forum

PC Hardware Sponsor

Overall Program

China International Digital Entertainment Summit
In 2009, The Chinese game industry has gained an amazing improvement. The campanies like Shanda, Tencent, NetEase, Perfect World, Changyou etc are in process of capital management, industrial consolidation, and development into overseas and multi-industry. In 2009, the virtual sales revenue of online games reached 25.62 billion RMBs, same to 3.76 billion US dollars, 39.4% increased than the last year, even introduce amount of 55 billion RMBs revenue to telecommunication, IT, and traditional publishment. It has been estimated that the virtual sales revenue of onlin egames will reach 50.8 billion RMBs, same to 7.45 billion US dollars and continually urge the development of the Chinese publishment industry. In order to conclude and share the experience and boost the communication of every related industry, July 28, 2010, the annual China International Digital Entertainment Summit Forum will be held in the Auditorium, 3rd floor, Shanghai International Convention Center, No.2727, Riverside Avenue, Pudong Shanghai, China. The delegates from the Chinese game industry administration, developers, publishers, investment agents will attend and give their speeches there, so as to make sense of their strategies and opinions to the Chinese game industry and its future develpoment. Until now, the China International Digital Entertainment Summit Forum has been the most influential summit, and will definitely play a key role in the future.

SNS & Social Game Forum
In 2010, the domestic and oversea SNS platform and social game companies went through the process of integration and transformation after a period of industrial outbreak, and rethink their orientation and development direction for their future. FB platform presents huge potential for consistent growth with promoting Credits and increasing advertisement expenses continually, so the threshold for FB platform entry is becoming higher and higher, cause SNS platforms and social game companies’ profit drop dramatically.Only Zynga and other few companies grasp of advantage with their strong capital strength, effective development and operations, strictly grasp of team building, quickly implement of industrial strategy, accurately grasp of game players’ feedback and psychology. International mature market of SNS platform or social game companies is facing developing of monopoly and turned into the red sea, so each company begins to focus on wireless social game platform and emerging market countries. Japan’s big three SNS platform companies are certainly other international giants’ competitive competitors, but there is more uncertainty and potential profit in Latin America, Russia, China, India and other emerging markets.Facing their development bottleneck, domestic SNS companies began to cooperate based on opening their platform. And social game companies speed up enhancing their capital strength and promoting their product layout in order to take a share of profits in this increasingly fierce competitive international market.At the end of July 2011, China Game Business Conference—SNS and Social Game Forum will be held in Kerry Hotel, Pudong, Shanghai, which will be the third time held by ChinaJoy committee, also the earliest forum paying attention to SNS and Social Game field. With good influence and big success of last year’s forum, ChinaJoy Committee will strive to hold this forum better than before and providing good opportunities for participators exchanging ideas and negotiating business focusing on the opportunities in the changing international market, the domestic market potential and industrial capital combining etc.

Investment & Financing Forum
In 2009, with the recovery of the global economy and increasing of the Chinese game industry, there have been more investment and financing cases in the capital market. Some potential listing and well developed game companies had gained the investment form VCs or PEs, domestic big companies had made their own strategies in supporting independent developers, the integration between companies even from overseas had been easy to find, the Chinese game industry has been in process of overall capital markets of financing, investment and strategy integration. In August 1, 2010, Meeting Room 3B, 3rd floor of the Shanghai International Convention Center, the CGBC Investment & Financing Forum will be held by the ChinaJoy Organizing Committee and coodinated by China Renaissance, and invite the famous VCs and PEs, listed game companies and independent developers to communicate and share together.

Mobile Internet Entertainment Forum
Full of hope and opportunities, a new era for China mobile Internet entertainment market is coming. In contrast to Japan’s mature mobile Internet industry and the tremendous European and U.S. mobile Internet platform markets, China mobile Internet market is still rich in development potentials, and we also foresee a “China model” fit for the country’s actual conditions and the characteristics of the industry environment. Admittedly, to seize the opportunity of the rapid growth of wireless Internet industry at both home and abroad, vigorously develop China’s mobile game and entertainment industry, and promote enterprises to grow stronger, there is still much remaining to be done. Yet with the overwhelming market entry of Internet enterprises, the active participation of terminal vendors, the timely strategic adjustment of operators and the stable capital-powered growth of small and medium development teams and game enterprises, we can also see a hopeful mobile Internet entertainment market in China, and have no doubt that the joint efforts of all parties in the industry chain will drive a triumphant advance of the market. The Mobile Internet Entertainment Forum, as a brand forum under another cooperation of the ChinaJoy Organizing Committee and IDC, will be opened in Kerry Hotel Pudong, Shanghai at the end of July 2011, in the midst of ChinaJoy. Focusing on mobile console and online games at the very beginning, and now paying close attention to operating platform, capital market, development strategy and other fields in the mobile Internet industry, the CGBC (China Game Business Conference) Mobile Internet Entertainment Forum has never deviated from its clear orientation: heading for the forefront of the times. Such a forum is undoubtedly the optimum platform for enterprises to inquire the industry information, perceive business opportunities and figure out development directions.

Webgame Forum
Web games in our country has experienced four years of development, stepping into the front of the online game market. According to the Enfodesk recently released by Analysys International, transaction value of China online game market hit 2.88 billion yuan. The number of domestic users was nearly 40 million. 220 new products have been launched, far more faster than MMORPG games. By 2010, the product and services of web games is the same with customer end online games. To some extent, the downturn and consolidation of customer end online games has been related to the development of web games.In 2010, the simple and direct entertainment value, payment value of web game made the market go across the stage of product development, direct into the "channel is king" era. Many operating platforms appeared, and major flow platform also join in the web game field. Web game research and development companies continued to develop and progress, which made our web game more magnificent, more beautiful, more close to the market requirement, and greatly enriched the type of game products. In 2011 several 3D web game is ready to come. China's web game industry not only creates the world's largest web game market, but also has become the reformer and promoter of this subdivided online game. During the ChinaJoy period in July 2011, ChinaJoy Organizing Committee, together with "Analysys International," host the "web games Forum ", inviting representatives of domestic and foreign enterprises, discussed in the aspect of micro, research and development, operations, and oversea ,in order to promote the industrial development and information exchange.

Overseas Development & Cooperation Forum
China online game exportation is started from 2006 completed the accumulative process in 4 years. Revenue of China online game exportation is 830 million RMB, grows 38.3%. More and more mainland game companies have been focusing on the overseas market since 2010. Besides Vietnam and Taiwan, more and more online games choose to export to America, Europe, Arabia, Russia and South America, and market competitions with Korean companies goes intensely. However China game companies make cost performance as themselves advantages, comparing with America, Europe and Korea companies, which acquired with high level ARPU, China companies, do not have any advantages at all. These disadvantages make China game launching abroad plan even harder. China game companies should put more attentions on self-development, focusing on exploring more business possibilities with foreign companies, establishing overseas branches, completing services of localization, enlarging China enterprise's brand and cohesion, outlining international market by using strategic perspectives and exploring market potentials in developing countries. Great significance for China's industries launching overseas has been made by GAPP and other Chinese government agencies and governmental sectors. During ChinaJoy in July 2011, ChinaJoy committee once again set the forum for the title "Exportation and cooperation for China game to overseas", introduced leading companies worldwide to share the experiences and seek the opportunities for cooperation. This forum is served as a platform of ChinaJoy and CGDC, to bring breakthroughs to game industries in 2011.

Media Marketing Forum
According to the viewpoints by the industrial observers, the advertising budget of online gaming operators decreased significantly in the last year. On one hand, the growth rate of online gaming market is getting flat and the number of games published is getting decreased; on the other hand, the advertising channels of online gaming operators is getting diversified, including web media, search engine, iCafe media, new media, and social network websites. The media marketing of online games is gradually converting from the product-oriented precision marketing to audience-oriented performance marketing. In the meantime, online gaming companies is allocating more attention and advertising dollars to the new media, including online video player, online video, downloading tools, and novel websites. Furthermore, the broader spectrum of online marketing approaches is getting more popular in the online gaming industry, including viral marketing, event marketing, WOM marketing, and Weibo marketing that is the most popular in the moment. All of these emerging and broader approaches of digital marketing are driving the digital marketing of online gaming industry into the stage of segmentation, integration, and results-orientated. In the recent years, the capital operation has been quite active in the field of media marketing for online gaming. There have been several IPO cases in the online video media and iCafe media. It is the cross-industries integration driven by capital that follows this trend. In the meantime, the collaboration across differing industries in the domestic market, and the latest market growth performance of in-game advertising (IGA), social networking platform and social game advertising in the overseas market is getting highly attention and appraisal in the industry. The media for online gaming is born with the industry and perfectly reflects the whole industry. On July 27-30, 2011, the organizing committee of ChinaJoy and ComRatings Interactive who is the leading digital analytics and marketing optimization company will collaborate to present the latest advancement of media marketing in online gaming industry for the industrial practitioners, share the successful marketing experiences, analyze the typical marketing cases, and build collaboration partnership at Pudong Kerry Hotel in Shanghai.

Industrial Chain Cooperation Forum
Since the second quarter of 2010, China’s online game industry has begun to display a fall in the quarter-on-quarter revenue growth rate, an indication that China’s online gane market is seeing a periodical stagnation and entering into the restructuring phase. In 2010, Kou Xiaowei, deputy director of technology and digital publishing department of GAPP, pointed out the development direction of game industry in ChinaJoy’s media communication meeting, i.e., localization, platform-based stategey, community-based strategy, mass media-based strategy and internationalization. Subsequently, online game industry will start its development in the direction of subdivision and standardization. Among the subdivised online game industry, construction of platforms cannot do without the constituent parts of third-party platform’s industry chain. These include virtual goods trading platform building, payment channels, IDC and CDN, network secutiry, local industrial parks, telecommunications and IT industry, game-themed products, cross-industrial collaboration and many other relevant industries at diverse development levels. Together they constitute a far-reaching significance for a series of phenomena such as a better service for game players, an expansion of eco-industry chain, a rise in the industry’s economic benefits, a subdivision of the industry’s revenue channels, a discovery of the industry’s potential values, as well as an acceleration in reorganization and an implementation of the indutry’s development basis. It is the very powerful drive provided by third-party platform’s industry chain that enables China’s game industry to witness a decade’s vigorous development and to possess its intrinsic value. To the effect of better stimulating the market development characterized with subdivision and platform-based strategy, ChinaJoy adds a new forum named Online Game and Industry Chain Cooperation in CGBC held at Kerry Grand Hotel in Shanghai’s Pudong District, China. The conference will take place from July 27, 2011 through July 30, 2011. It will certainly play a part in promoting a further cooperation of online game industry and thrid-party platfom’s industry chain development.

Game Ethics and Culture Forum
Nowadays online games become more and more popular, it connects entertainment, culture, technology, sociality and other factors, it not only creates a strong attraction for young people, but will exert a tremendous impact and a subtle influence on shaping young people’s world view, values and behavior. Therefore, to invent a healthy and harmonious game ethics and culture, played an important role in the work of promoting the healthy development of youth. It needs to draw on the experiences in network development and promotion at home and abroad, and collect the public to explore in system construction, legal norms, and industrial development. Consequently organizers united relevant authority， will hold Game Ethics and Culture Forum at 14:00, July 28th, 2011. The forum looks forward to gathering the social forces applying themselves to the development of green games, discussing how to build healthy, harmonious game ethics and culture, thereby founding a green game world adherence to the development law of youth.

CGBC 2011 English View Details>>

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China International Digital Entertainment Summit

SNS & Social Game Forum Pictures onsite

For Speaker & Panelist: Mr. Joe Liu; Phone:0086.10.5165 9355 ext.13; Fax:0086.10.8773 2633; E-mail:joe_liu@howellexpo.com

For Sponsor: Mr. Sunny Sun; Phone:0086.10.5165 9355 ext.28; Fax:0086.10.8773 2633; E-mail:sunny_sun@howellexpo.com

For Delegate: Mr. Mike Li; Phone:0086.10.5165 9355 ext.11; Fax:0086.10.8773 2633; E-mail:mike_li@howellexpo.com

For Media Cooperation: Mr. Alberte Ma; Phone:0086.10.5165 9355 ext.15; Fax:0086.10.8773 2633; E-mail:alberte_ma@howellexpo.com

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